Dark Matter eLiquid
Enjoy the wonderful flavor of our latest VapeSafe eLiquid - Dark Matter.
Dark Matter tastes like German chocolate cake. For those of you who have not had the fortunate to try a piece German chocolate cake recently, this is a great way to experience the flavor without getting any of the calories. German chocolate cake is a layered cake filled and topped with a coconut-pecan frosting. Traditionally sweet baking chocolate is used for the chocolate flavor in the actual cake. The robust filling and topping is a caramel made with egg yolks and evaporated milk. Once the caramel is cooked, coconut and pecans are stirred into the mixture. Finally, rich chocolate frosting is spread around the sides of the cake to hold in the filling.
Dark Matter eLiquid by VapeSafe captures the essence of German chocolate cake. Dark Matter eLiquid delivers plumes of vapor and rich chocolatey flavor that you'll want to enjoy again and again. Try Dark Matter today!
Technology Information:
Simple & Direct

Product Type: Book
Product Price: $12.99
Manufacturer: Harper Perennial
Purchase
Description
A fter a lifetime of writing and editing prose, Jacques Barzun has set down his view of the best ways to improve one's style. His discussions of diction, syntax, tone, meaning, composition, and revision guide the reader through the technique of making the written word clear and agreeable to read. Exercises, model passages both literary and casual, and hundreds of amusing examples of usage gone wrong show how to choose the right path to self-expression in forceful and distinctive words.
Rare is the book that causes one to consider--ponder? appraise? examine? inspect? contemplate?--one's every word. Simple & Direct, a classic text on the craft of writing by the educator Jacques Barzun, does so--with style. His object, says Barzun, is "to resensitize the mind to words." Do not use a word unless you know both its meaning and its connotations, its "quality" and its "atmosphere," and the ways in which it joins with other words. Barzun is an exacting taskmaster, railing against abstractions, "fancy" wordings, contemporary slang (which "prey[s] upon the vocabulary rather than nourish[es] it"), misprints ("it is rudeness to let them appear"), and the like. He bemoans what he sees as "a fury at work in the people to make war on hyphens," and he loathes those new words, such as condominium, that have been "cobbled together out of shavings and leftovers."
Still, no stodgy codger he. Barzun merely asks that you "have a point and make it by means of the best word." If that means splitting an infinitive or substituting a "which" for a "that," so be it. Just be sure that the decision to do so is conscious and informed. Once you've found the right word, you can move on to writing sentences and then leaning them against one another until they form paragraphs. Only when you've gotten it all down, says Barzun, should you allow yourself the pleasure of revision. "Unlike the sculptor," he says, "the writer can start carving and enjoying himself only after he has dug the marble out of his own head." --Jane Steinberg
Reviews
Rating: 5 / 5
Date: 2009-07-25
Summary: "an assault on stupid writing"
"Simple & Direct" had a major influence on my becoming a technical writer. It is an attack on incorrect word usage and just-plain-stupid writing. Anyone who takes writing seriously should have it on their shelf next to "On Writing Well" and "The Elements of Style".
Rating: 4 / 5
Date: 2007-05-19
Summary: "Writing to be understood"
"Simple and Direct" has a well deserved reputation for anyone wanting to improve their writing skills.
In print for a quarter of a century (updated with a fourth edition in 2001), the book is a "handbook for whoever wants to conquer some of the permanent difficulties of writing prose".
Barzun recognises this challenge upfront: "Writing always presents problems, dilemmas, some of which beset all writers, even great ones; but there is no need to be baffled by all the difficulties every time you write."
The book is hard going at first because of the detailed explanations but once you grasp how he has broken English into its basic elements and then combines them it's difficult to put "Simple and Direct" down.
Barzun can be didactic but his gentle wit makes up for finger wagging. For instance on diction: "But his real interest lay elsewhere than the Court of George II." Barzun notes: "It turns out on further reading that his real interest (singular) did lie at the court; it was one of the ladies-in-waiting; but his real interests (plural), meaning what would be better for his fortune, lay in his country estate."
Finding the right tone can be torture. Barzun's advice: "The best tone is the tone called plain, unaffected, unadorned. It does not talk down or jazz up ... it does not try to dazzle or cajole the indifferent; it takes no posture of coziness or sophistication. It is the most difficult of all tones, also the most adaptable. When you can write plain you can trust yourself in special effects."
Structuring your writing for maximum interest and flow is challenging. His remedy: make a quick "shorthand" outline of your draft using a key word (or key words) for each paragraph. It helps disentangle your meaning and more effectively order your ideas.
This is one of the better books on writing and style. It's a useful companion to gems like "Elements of Style" (William Strunk Jr and E B White) and "Newsman's English" (Harold Evans) - revised in a modern edition as "Essential English".
"Simple and Direct" is a rewarding read for those determined to write better -- with economy, clarity, vigour -- and, most importantly, to be understood.
Rating: 3 / 5
Date: 2006-11-19
Summary: "Not a casual writing aid; good only if you are prepared to seriously engage it."
A couple of months ago I saw a reference to this book, which aims to improve one's writing style.
After reading a couple of reviews, and seeing that it had gone through four editions since first being published in 1975, I sprang for it (second hand on Amazon, of course.)
There are six chapters (Diction, Linking, Tone and Tune, Meaning, Composition and Revision). Each chapter has discussions and exercises (basically correcting errors in sentences and paragraphs), as well as examples of good writing. The book can work as a kind of textbook in a beginning or intermediate writing class; or as a supplement. However for a casual reader such as myself, looking for hints, clues and ideas, it was too much. I only did about 10% of the exercises.
I would only recommend this book for someone who was going to seriously engage it, with all the exercises.
The author, Jacques Barzun (a well-known academic; here's the opening line in Jacques Barzun - Wikipedia, "a leading American historian of ideas and culture. He has also eloquently defended tradition in the practice of higher education and scholarship.") wouldn't have been too impressed with the cliche I used in the second paragraph above "I sprang for it".
Rating: 5 / 5
Date: 2003-05-25
Summary: "One of the Triumvirate"
Barzun has written one of the best guides to prose composition, one to be set on the shelf with Strunk & White's "Elements of Style" and Graves & Hodge's "Reader Over Your Shoulder" and consulted often. All three of these books adhere to the Strict Taskmaster method and demand that the writer PAY ATTENTION to what he (or she) is doing. Prissy? Perhaps. Overbearing? At times. But such discipline is the first essential step towards becoming a real writer.
Only after one has internalized the Taskmasters and made their advice an ingrained habit can one then go on to profit from such excellent books as Joseph Williams's "Style," Thomas Kane's "Oxford Essential Guide to Writing," and Arthur Quinn's "Figures of Speech".
Rating: 4 / 5
Date: 2002-04-20
Summary: "A good guide to good prose"
I taught newswriting as an adjunct in the journalism department of a state university for a couple of years, and Barzun's "Simple and Direct" was on a list of books and essays I strongly recommended to all my students.
I used to work as a radio news and documentary producer and news director and I found Barzun's prescriptions on prose style a reliable guide for editng my own work and others as well.
Barzun's approach can be a bit irritating at first because he tends to be fairly prissy about style, but if you can get past that, you begin to perceive the prissiness as a tight focus on precision of the type that is lacking in much modern prose writing.
His main rule is one I paraphrased at the first meeting of every newswriting class...that there are only two reasons for producing bad writing; either you don't know what you're writing about, or you don't know how to write about it.
I lost my copy of Barzun years ago. I think one of my students walked off with it. If so, I hope he or she is using it. I'm glad to know it's still available.